LOVE AGAIN
Petz, a reference in the Brazilian pet market, has a serious commitment to the relationship of love and care between pets and their owners. With a mission to value animal welfare, our idea was to transform sad stories into beautiful trajectories of love and care.
FIAT
Based on the concept “makes any prompt look like reality,” Fiat is launching the new Fiat Toro campaign, created by Leo. The communication highlights the pickup truck across multiple universes, showcasing its ability to move through different scenarios and challenges. The main film, “Prompt,” blends environments and characters generated by artificial intelligence with scenes shot on real locations, resulting in content that seamlessly connects imagination, technology, and performance. Beyond the TV spot, the campaign extends into an integrated strategy that includes influencers, OOH activations, idents, and a variety of digital content. The plan also includes a presence in sports, special formats for social media, and always-on initiatives, ensuring broad and consistent brand communication.
FIAT - SALÃO DO AUTOMÓVEL
After a period of hiatus, the São Paulo Auto Show returned in 2025 at Distrito Anhembi, marking the public’s reunion with automotive culture. For this edition, I developed the visual identity of the event, translating its comeback into a contemporary and impactful visual language. Within this context, Fiat stood out with an immersive booth focused on technology, hybridization, and brand experience. The space showcased concepts such as the Fiat 600 Electric Abarth and the Fastback T200 Hybrid, reinforcing the brand’s vision for the future of mobility. Among the activations, the Stranger Things-themed Pulse Abarth became a major highlight, driving strong audience engagement. The pickup lineup — Strada, Toro, and Titano — complemented the narrative with a focus on versatility and customization.Featuring interactive areas, test drives, and Mopar presence, the booth was designed as a complete brand experience. The project was part of Stellantis’ strong presence at the show’s return, positioning Fiat as one of the key highlights of the event.
MINERVA FOODS
Minerva Foods launches the “Trust the Grill Master” campaign for Estância 92, a brand in its portfolio dedicated to barbecue enthusiasts. The launch takes place during one of the most emblematic moments for this type of celebration: Father’s Day, chosen to mark the beginning of this new phase of communication.
Inspired by a popular expression among grill masters, the campaign is based on the insight that every barbecue expert relies on quality meat to impress their guests, especially on special occasions such as family gatherings and get-togethers with friends. Within this context, the concept “Trust the Grill Master” emerges, featuring chef Henrique Fogaça as ambassador — an iconic figure in the culinary world and a symbol of authenticity, authority,
and confidence.
With his straightforward style and strong presence, Fogaça brings the slogan to life in pieces distributed across digital media, OOH placements in São Paulo and airports, as well as radio and connected TV platforms. The influence strategy also includes creators Jimmy Ogro and Thiago Sodré, extending the conversation with the barbecue community on social media.
MINERVA FOODS - INSTUCIONAL
Minerva Foods launches its new institutional campaign highlighting the power of food in connecting people, nature, and cultures, reinforcing its reputation as a solid, ethical, and global brand. The centerpiece is a manifesto film that shows, in different countries, how food can transform challenging moments into experiences of unity and care — from a husband’s support in New York, to a family barbecue in Brazil, to a neighbor’s solidarity in Shanghai. With a communication journey focused on awareness and consideration, the campaign runs across digital, social, and editorial platforms until the end of 2025, strengthening Minerva’s presence among both B2C and B2B audiences and marking a new chapter in agribusiness corporate branding. The creation of the ads was led by Art Director João Paulo Manzano, who used artificial intelligence tools to enhance the creative process, with media placement also featured in leading newspapers such as Valor Econômico and Estadão.
CLARO
The new campaign, entitled "Claro in the Summer Velô", highlights the speed of the fastest mobile Internet in the country, bringing in a light and relaxed way scenes that translate the main situations of the summer (2022).
DHL
Our campaign aims to highlight HDL's remarkable agility in its deliveries, regardless of distance. At HDL, excellence and professionalism are always at the forefront, ensuring that our customers receive their products quickly and efficiently, wherever they may be. With a robust and effective logistics network, we are committed to exceeding our customers' expectations, ensuring that each delivery is carried out reliably and punctually. Count on us to provide a delivery experience that values quality, accuracy, and customer satisfaction at every step of the process.
BEST BUY
Using geolocation and augmented reality technologies for this action, we can place our virtual assistant character Frank inside competitor stores without being able to stop him. He will interact with customers, assisting them in choosing the best products and offering special deals to encourage them to shop at Best Buy's online store.
STIHL
Our This advertising campaign was developed to showcase that Stihl brand vacuums are the most powerful on the market, ensuring that all your dirt goes much farther than you imagine. With Stihl's advanced technology, our vacuums not only clean effectively but also ensure that every speck of dirt is removed with power and precision, providing a cleaner and healthier environment. Discover how Stihl vacuums exceed expectations, making cleaning a truly powerful and efficient experience.
BRAND IDENTITY
AUTHENTIC AFRICAN FLAVOUR
New launching of liqueurs' flavour family by the Distell Group under the brand Amarula. The strategy was to bring to Brazil a new liqueur that has everything to do with the Brazilian culture: coffee. BC do Brasil agency developed a campaign with the objective of impacting seven million people.
HÄAGEN-DAZS
New product launching campaign for the three new flavours of Häagen-Dazs ice cream stick bars: White Chocolate Almond, Vanilla Chocolate Almond and Choc Choc Almond.
RAFAEL BRITO
A brand was developed for a finance influencer named Rafael Brito, who is a consultant for the Securities and Exchange Commission (CVM) and a certified investment specialist (CEA). The logo was created from his initials and aims to convey an image of professionalism and trust in the financial market. Rafael Brito is recognized for his knowledge and experience in investments and aims to help people manage their money efficiently. His logo reflects his competence and authority in the financial sector.
FIAT
A Fiat Launches Unmissable Retail Campaign in June with Special Offers on Three Highlight Models! This June, Fiat is rolling out a sales campaign that promises to captivate consumers. With exclusive offers and unbeatable conditions, the brand presents a unique opportunity to acquire one of its three most sought-after models. Don't miss the chance to drive a new Fiat and take advantage of this incredible promotion!
Awareness campaigns about texting and driving are essential to raise awareness about the dangers of this practice. Using a cellphone while driving can be extremely distracting and increase the risk of accidents. These campaigns provide information about the risks, highlight real cases, and offer safe alternatives, such as hands-free usage. It is everyone's responsibility to contribute to road safety and reduce accidents related to distracted driving.
